What Does a Web Design Agency Does?
The difference between web design and web development is that a web design company is responsible solely for the look and feel of a site, while a web developer deals with the software and functionality of the site itself. Web development involves the coding or programming, which enables users to move and click on various page from page to page on a site. A web design company may use a combination of these techniques to create a site or simply give customers an attractive site which they can take advantage of. Either way, the end result is a successful site that gives the customer what they are looking for. Many companies offer both services at the same time, as many do business in partnership with a web design firm, which can present both options to customers.
The client may have specific requirements for their site such as integrating social media into the site or customizing it to suit their brand image. In order to meet these needs, a web design agency will work closely with the client to ensure that their vision is implemented correctly. They will be able to provide advice on how best to integrate the social media or other features into the site in a way which enhances its functionality. Clients may also want a logo created to go with their brand identity, so again the web developer will be able to create a logo that the client can use. Often social media icons will need to be re-designed if they do not align with a brand identity, and a good web development agency will have access to high quality graphic tools, along with social media accounts and graphic sites that the client could re-use to get their brand identity onto a potential customers’ website.
There is an abundance of DIY website builders out there that offer great functionality at a very low cost, and some of them are even free to download and use. But even these programs are not always as good as they first seem. A good web design agency will have a portfolio of their previous work and will be able to show potential clients exactly what they have done before. Experienced web developers and designers can quickly identify how a user would benefit from a particular feature, or where improvements could be made to the functionality.
Another key factor when considering hiring a web design agency is that they will be able to give you advice about how your web pages rank with Google and other search engines. Research has shown that more than 60% of all web pages are not visible to users of Google’s search engine, simply because they do not contain keywords that are likely to result in high searches. Keywords are the most important factor when using SEO (search engine optimization), as they determine how visible your site is to users. Having said this, without enough relevant keywords it is next to impossible for any web developer to make their pages highly visible to search engines. The web developer will be able to advise on the best keywords to incorporate within a page, as well as offering suggestions for other ways of making a web page attractive to search engines.
It is also important to hire a web design agency when creating a DIY website, because many people who set up their own website tend to make mistakes that end up having their pages rejected by major search engines. The majority of DIY websites are not very professional looking, and it is not uncommon for them to be full of mistakes that end up being seen by search engines as spam. The person who set up the DIY website is also likely to make errors during the construction of the site, which again can be seen by search engines as spam. If the builder cannot make any corrections when building the website, then the builder will not be able to correct minor spelling mistakes and other such problems. Therefore it is wise to invest in a good, professional looking web design agency to get the best results from your diy website.
One of the advantages of using a professional web designer for your e-commerce website is that they know how to use all the latest tools and technology. In addition, they know how to use programming languages like HTML and CSS, which mean that your e-commerce site will be both aesthetically appealing and functional. This means that your web design agency will also be able to incorporate all the latest shopping cart software, which will make your shopping much easier to do online. If you were to do this yourself, you would be unable to carry out certain functions that are necessary for online shopping.
Searching for an SEO agency to help increase your search engine rankings for your website is also a wise decision. SEO or Search Engine Optimisation is a term that most people don’t understand fully, but it involves optimizing your website, article or blog for major search engines so that your site will be found when people perform searches using those keywords. A lot of web designers tend to either not use the most recent technologies or they don’t have a good understanding of how they work. Therefore a cleveroad consultancy will usually be able to incorporate all the most up to date technologies into your design, which will improve the ranking of your site considerably.
Finally it’s worth mentioning that a Brilliantoad agency often specializes in a particular field. For example they may specialize in SEO, or they may specialize in developing WordPress sites. So you can ask them what specific services they offer, such as building WordPress sites or designing social media profiles. If they say they specialize in SEO then that’s something to take into account, as it could mean your site is ranked higher due to the fact that the search engine optimization techniques they use are more advanced than most people are familiar with.